Marketing Your Creative Talents – Let’s Get Serious!
Marketing’s for everyone! Yes, even YOU sales-averse creatives!
What the heck is this and why is it being posted on a site focused on organizing and storage information and solutions for crafters?
Well, it’s simple…
We’ve been invited to participate in a “blog tour” and we believe at least some of you will be happy to come along!
You see, some of our readers are crafters and artists who’d like to transform their passion from a “hobby” into a “business,” a successful and sustainable business.
And others are looking for exposure for their talents and creations in an effort to be picked up by a design team, publication, manufacturer or agent.
And it’s quite possible our readership includes those who’d love to achieve both!
Now, if you’re not in either camp above, we apologize for the interruption to our regularly scheduled programming – we promise more craft storage information and inspiration is just around the corner…see you soon!
But, for those who were perhaps a little (or very!) excited by today’s post title, and maybe recognized yourself in the descriptions above, this is your lucky day!
Marketing for Creatives
As many of you know (from my intro when I took over Craft Storage Ideas), I’m a long-time branding, marketing and PR professional (some might say geek!).
What’s that mean exactly?
Well, it means that I get excited about discussing concepts like unique selling propositions (USPs); features vs. benefits; calls to action, conversion rates and lifetime value of a customer (CTAs, CRs and LTV ); and, perhaps the most focused on, return on investment (ROI).
What it also means is that I know, first-hand, how important it is to employ effective marketing if your desire is to take what you do from being a fun hobby to being a viable, sustainable (and fun!) business. And this is especially true if you have limited resources!
You can only effectively market your talents and creations by knowing who your ideal customer is, and effectively communicating the value and/or benefits your business provides and how your business is unique, to these ideal customers.
These “ideal,” prospective customers have to learn about what you offer, understand how buying from you benefits them and be in a “buying state of mind.”
And this is where many creative types get stymied – they find it hard to “sell” themselves and what they passionately create, and often even harder to effectively communicate the value to those best suited to buy it, at the right time and in the right place.
And time? Who’s got the time for all this, right?
Any hands raised here?
This is where even us experienced marketers can get burned out!
Staying on top of all the channels of communication is demanding.
Running two websites (Craft Storage Ideas and PaperCrafter’s Corner) with a skeleton crew means I’m putting in a lot of hours – I’m always looking for tips and tricks for managing it all in an even more efficient, and effective, manner.
Luckily, I often find them via my marketing colleagues…
It’s Your Lucky Day!
Well, as I said, this is your lucky day!
While I currently only offer marketing consulting to those companies that advertise with or become sponsors of Craft Storage Ideas or PaperCrafter’s Corner (I just don’t have the bandwidth to take on other clients), there are numerous wonderful resources that ARE available to you and I have one to share today.
Perhaps you’ve heard of CreativeLive?
If so, you’re likely smiling and thinking, “Ooh, this is gonna be good!”
And if you’re not familiar with CreativeLive, I’m about to rock your world!
You see, CreativeLive is a provider of online education for viewers (including creatives like you!) around the world who are interested in learning from the comfort of their homes…or wherever they happen to be.
This is from the About page on their website:
“CreativeLive empowers you to unleash your potential by bringing the world’s greatest experts directly to you, live. Featuring workshops in photography, video, design, business, audio, music, crafting and software training, CreativeLive unlocks previously closed doors by making dynamic education accessible to everyone. Anyone can watch our live online workshops — for free — and interact with instructors in real time. The future of education is interactive, free and live now. Join us.”
But wait, it gets even cooler!
One of their “experts,” April Bowles-Olin, is going to be back to teach a course called Double Your Followers With Creative Marketing, and you’re invited to tune in, for FREE!
Having sat in on part of one of April’s previous classes (remember, even seasoned marketing folks appreciate learning new tricks!), I will tell you she is inspiring…and fun!
And most importantly, she knows her stuff!
Not sure this is for you?
Here’s a little encouragement…
“This post is a part of the Double Your Followers blog tour to spread the word about April Bowles-Olin’s upcoming CreativeLive course. Does hearing the word ‘marketing’ make your armpits start to drip with anxiety? Are you terrified of sounding salesy or like you have the personality of a dead blowfish? If so, join 2,500+ entrepreneurs who’re taking April’s latest CreativeLive course, Double Your Followers with Creative Marketing. You can RSVP and watch for FREE. Yep, free. High fives, wildflowers, wine samples. Who doesn’t love free?”
OK, that write-up alone should demonstrate that this is gonna be a great class with a fun gal!
Looking for an inspiring, successful and knowledgeable teacher to take you from marketing amateur to marketing rockstar?
Check out this class!
Now, in case you’re wondering…
No, I am not receiving compensation for sharing this – I received an invite from April to participate in her blog tour for her upcoming class and I simply wanted to pass along the information to those who might benefit from it.
And for those who might be a bit skeptical about this online education thing…
Believe me, I get it.
There’s nothing I hate worse than watching or listening to supposed “experts” and being let down.
But, I have watched numerous CreativeLive classes (did you know they offer photography classes too?!) and I have found them to be top-notch.
I wouldn’t recommend their “channel” or this class unless I thought it would be worthwhile.
After all, you know where to find me to complain! 😉
I’ll be tuning in to April’s class when I can in the hopes of grabbing a few of those tips and tricks I mentioned above – come on April, I know you’ve got a few up your sleeve for me too!
Thanks for tuning in today –
please share your thoughts!
If this is a valuable topic for you,
we may occasionally share more like it in the future!
Have a great week,